CRWD x Tru Fru

Prepared by CRWD for Tru Fru

One Campaign.
Two Ways to Sell Out.

CRWD brings local creators to Tru Fru's sampling teams for one-day pop-ups to sample, buy and post, while activating thousands of verified shoppers to drive sell-through in every other priority market. Both at the same time.

See the packages

The opportunity

Every door is a chance to prove velocity.

Tru Fru is in thousands of doors across Target, Walmart, Whole Foods, Publix, H-E-B, Wegmans, Kroger and Albertsons, including a branded freezer door at every Target nationwide. This campaign turns that footprint into big local moments where your sampling teams are, plus measurable sell-through everywhere else, with store-level data to take to buyers heading into Mother's Day and 2027.

Campaign overview

One campaign. Two activations.

Activation 1: Regional Jeep Pop-Ups

One-day Jeep pop-ups in the top 15 major U.S. markets with Tru Fru's sampling teams. CRWD brings local creators to each host store to sample, buy and post, turning every pop-up into social content.

Running simultaneously

Activation 2: Retail Sell-Through Program

Across non-major markets nationwide, CRWD activates verified local shoppers to buy Tru Fru in-store, store by store, driving steady weekly velocity across hundreds of doors.

Activation 1

Activation 1: Major Market Jeep Pop-Ups.

  1. Step 1

    Pick the stores

    Tru Fru and CRWD pick a host store in each pop-up city, with extra inventory brought in.

  2. Step 2

    Bring the creators

    CRWD sends about 20 selected local creators to each pop-up.

  3. Step 3

    Sample and buy

    Your sampling team runs the Jeep experience while creators sample, purchase and capture content.

  4. Step 4

    Amplify

    Creators post content from the event and verified buyers leave reviews.

Held in the top 15 U.S. markets, with about 20 creators per pop-up.

Activation 2

Activation 2: Non-Major Market Sell-Through.

Reaches the secondary and smaller markets where the Jeeps don't go, so every region gets sell-through support.

  1. Step 1

    Target

    CRWD's AI agent texts verified local shoppers with an assigned store near them.

  2. Step 2

    Shop

    Each shopper buys a set number of Tru Fru bags from the freezer.

  3. Step 3

    Verify

    Shoppers upload a receipt and shelf photo. CRWD verifies every purchase.

  4. Step 4

    Amplify

    Selected shoppers post reviews and short UGC videos.

Why 12-18 bags per store

Real volume, no empty freezers

We move meaningful units without causing out-of-stocks.

Spread across hero SKUs

Purchases split across 2-3 SKUs per store, such as Strawberries in Milk & White Chocolate, Cherry Truffles, and Freeze Dried Strawberries & Creme.

Consistent weekly lift

Visits are staggered so velocity shows up as sustained lift, not a one-day spike.

Good / Better / Best

Choose your campaign

All-in pricing. Every package includes the cost of every bag purchased. No additional product costs.

Good

Regional Launch

Jeep Pop-Ups

  • 5 of the top 15 major markets
  • 100 creators (sample, buy and post)

Sell-Through

  • Non-major markets
  • 300 stores x 12 bags
  • Up to 1,200 customers

Included

  • 25 reviews
  • 10 UGC videos
  • Campaign recap with store-level sell-through report

Campaign length: 2-3 weeks

Total verified bags: 3,800

Program cost

$48,400

+ Product funding $26,600

Every bag purchased, reimbursed by CRWD

All-in cost

$75,000

Better

Multi-Region Push

Jeep Pop-Ups

  • 10 of the top 15 major markets
  • 200 creators (sample, buy and post)

Sell-Through

  • Non-major markets
  • 450 stores x 18 bags
  • Up to 2,700 customers

Included

  • 75 reviews
  • 30 UGC videos
  • Campaign recap with store-level sell-through report

Campaign length: 3-4 weeks

Total verified bags: 8,500

Program cost

$90,500

+ Product funding $59,500

Every bag purchased, reimbursed by CRWD

All-in cost

$150,000

Recommended

Best

National Sell-Out

Jeep Pop-Ups

  • All top 15 major markets
  • 300 creators (sample, buy and post)

Sell-Through

  • Non-major markets
  • 900 stores x 18 bags
  • Up to 5,400 customers

Included

  • 200 reviews
  • 75 UGC videos
  • Campaign recap with store-level sell-through report
  • Buyer-ready case study for Walmart and Target

Campaign length: 4-6 weeks, phased

Total verified bags: 16,800

Program cost

$132,400

+ Product funding $117,600

Every bag purchased, reimbursed by CRWD

All-in cost

$250,000

What's included

  • Bag purchases (shoppers reimbursed by CRWD)
  • Shopper and consumer incentives
  • Creators and content
  • Purchase verification
  • Campaign management and reporting

Program cost covers shopper and creator activation, purchase verification, pop-up creators, reviews, UGC, and campaign management. Product funding covers every bag purchased, and each one is a real Tru Fru retail sale.

The CRWD Multiplier

Every CRWD customer brings Tru Fru home to the people around them.

A CRWD customer buys a few bags

Shares with family, friends and coworkers

5-10 more people taste Tru Fru

1 CRWD customer can turn into 5-10 real people sampled.

Every bag sold keeps working after checkout, on top of each pop-up creator's social audience.

Priority markets

Where we'll activate

Jeep pop-up markets (top 15)Sell-through markets (non-major)

Jeep pop-up markets (top 15)

New York

Los Angeles

Chicago

Dallas-Fort Worth

Houston

Atlanta

Washington DC

Philadelphia

Miami

Phoenix

Boston

Riverside / Inland Empire

San Francisco Bay Area

Detroit

Seattle

Sell-through markets (non-major)

01

Southeast

Publix, Target, Walmart

Charlotte, Raleigh, Nashville, Orlando, Tampa, Jacksonville

02

South Central

H-E-B, Target, Walmart

Austin, San Antonio, Oklahoma City, New Orleans

03

Midwest

Kroger, Target, Walmart

Columbus, Indianapolis, Cincinnati, Kansas City, St. Louis, Milwaukee, Minneapolis

04

Mountain West

Albertsons, Target, Walmart

Denver, Salt Lake City, Las Vegas, Boise, Albuquerque

05

Northeast / Mid-Atlantic

Wegmans, Whole Foods, Target

Pittsburgh, Buffalo, Rochester, Baltimore, Richmond

06

Pacific

Albertsons, Target, Whole Foods

San Diego, Sacramento, Portland, Fresno

Major markets get the Jeep pop-up experience. Non-major markets get sell-through support. Final city and store lists will be confirmed with the Tru Fru team.

Timing

From sign-off to Mother's Day.

  1. November 2026

    Contract signed

  2. Q1 2027

    Store lists, pop-up dates and Target inventory confirmed

  3. H1 2027

    Pop-ups and sell-through run together

  4. Mother's Day push

Next steps

Four things to get started.

  1. 1Choose a package and sign
  2. 2Confirm which of the top 15 markets, host stores and dates your sampling teams will cover.
  3. 3Confirm non-major sell-through markets, retailers and store list (or approve CRWD selecting stores by velocity data).
  4. 4Confirm priority SKUs and inventory support at Target